Check out this hard hitting rail safety PSA video that uses the incidents of near misses to push home the … More
Category: Campaign
Moldy Whopper
Burger King’s Moldy Whopper illustrates how their burgers don’t have artificial preservatives through a time lapse video showing how mold … More
“Donate Your Words” Campaign
Cadbury Dairy Milk continued its campaign to tackle the problem of loneliness among older people with its latest TV ad … More
IKEA Steps – A Movement about Movement
IKEA asked its customers to travel to their newly opened store in Greenwich, London in the most environmentally sustainable way … More
Trash Isle
LADbible Group and creative agency AMV BBDO launched The Trash Isles, a major social responsibility campaign to empower young people to lobby the … More
Themed Train About Mental Health
In 2017, a campaign was launched to tackle the stigma surrounding mental health with themed trains.
Real-time Recycling at Bus Stop
Surfwear brand O’Neill educating Amsterdam residents on the problem of single-use plastics with a real-time plastic recycling exercise with a … More
Truth or Dare NYC
Interesting attempt to get New Yorkers to make eye contact with one another with a citywide truth or dare game.
“Are you okay?”
See Me’s latest campaign, Power of Okay, tries to get people talking about mental health and being there for each … More
Educating Gamers about Red Cross through Fortnite
A new Fortnite game mode called Liferun teaches players the four main activities carried out by Red Cross workers. They … More
Captain Sleep
Captain Sleep is a comprehensive package from HPB provided for parents to help their children achieve healthier sleep. The program … More
Push Up Challenge
Novel challenge concept from Headspace in Australia that raises awareness about mental health through a fitness challenge where people are … More
Squatting for Free Ride on MRT
A #DOsquatschallenge campaign by Prudential encourages commuters to do squats to earn free train rides in a bid to promote … More
RE-WIRED Campaign
The RE-WIRED campaign is a local project by final year students from Nanyang Technological University, Wee Kim Wee School of … More
Drink Wise Drink Tap
The Drink Wise Drink Tap campaign is a movement by four final year communication studies undergraduates to encourage Singaporeans to … More
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